Mistake #1: Slow Loading Speed
53% of mobile visitors abandon a site that takes more than 3 seconds to load. Most roofing websites we audit load in 6-10 seconds. The fix? Compress images, enable caching, use a CDN, and choose fast hosting. A single second of improvement can increase conversions by 7%.
Mistake #2: No Clear Call-to-Action
Your website visitors should never have to guess what to do next. Every page needs a prominent, compelling call-to-action. Use action-oriented text like 'Get My Free Roof Inspection' instead of generic 'Submit' buttons. Place CTAs above the fold and repeat them throughout long pages.
Mistake #3: Missing Trust Signals
Homeowners are trusting you with one of their biggest assets. Your website needs to build confidence through: real customer reviews and testimonials, license and insurance information, before/after project photos, manufacturer certifications, BBB rating, and years of experience displayed prominently.
Mistake #4: Not Mobile-Optimized
Over 70% of roofing searches happen on mobile devices. If your site doesn't work perfectly on phones, you're losing the majority of your potential customers. Mobile optimization means more than just responsive design — it means thumb-friendly buttons, click-to-call phone numbers, and fast load times on cellular networks.
Mistake #5: No Service Area Pages
Most roofers serve multiple cities but only have one generic 'Service Area' page or worse — just a list of zip codes. Create individual pages for each city you serve with unique content about roofing in that area. This is one of the most powerful local SEO strategies available.