Why Speed Matters for Roofing Websites
Google has confirmed that page speed is a ranking factor. For roofing websites specifically, speed is even more critical because many searches happen during emergencies — storms, leaks, wind damage. These homeowners need answers fast, and if your site takes 5 seconds to load, they're hitting the back button.
Image Optimization: The Biggest Win
Images are typically 60-80% of a roofing website's total page weight. Use WebP or AVIF formats instead of JPEG/PNG. Implement lazy loading for images below the fold. Serve properly sized images — don't upload a 4000px photo and display it at 400px. Use responsive images with srcset to serve different sizes based on screen width.
Core Web Vitals for Roofers
Google's Core Web Vitals measure three key aspects: LCP (Largest Contentful Paint) should be under 2.5 seconds, FID (First Input Delay) should be under 100ms, and CLS (Cumulative Layout Shift) should be under 0.1. For roofing sites, LCP is usually the hero image — optimize it aggressively with proper sizing, preloading, and CDN delivery.