Case Studies

Before and After: Roofing Website Redesigns That Tripled Leads

RoofingWeb Team
December 28, 2024
10 min read
Case StudyWeb DesignLead GenerationROI

Case Study #1: Texas Roofing Pros

Texas Roofing Pros came to us with a website built in 2018 using a cheap template. They were getting about 8 leads per month from their website. After a complete redesign with conversion-focused design, local SEO optimization, and Google Business Profile management, they went from 8 to 34 leads per month within 90 days — a 325% increase.

Case Study #2: Summit Roofing Solutions

Summit Roofing was spending $3,000/month on Google Ads with a 2% conversion rate. We rebuilt their website and landing pages with trust signals, faster load times, and strategic CTAs. Their conversion rate jumped to 8.5%, allowing them to reduce ad spend while getting more leads. The new site paid for itself in the first month.

What These Redesigns Had in Common

Every successful roofing website redesign shares these elements: a compelling hero section with social proof, click-to-call phone number on every page, service-specific landing pages with unique content, real project photos and video testimonials, fast page speed under 2 seconds, mobile-first responsive design, and strategic CTAs that reduce friction.

TL;DR

See real before-and-after roofing website transformations and the specific design and SEO strategies that helped these contractors triple their online leads.

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