The Follow-Up Problem in Roofing
Studies show that 80% of sales require 5+ follow-up contacts, but 44% of salespeople give up after just 1 follow-up. In the roofing industry, this is even worse. You give an estimate, the homeowner says they'll think about it, and it falls into a black hole. No follow-up email, no check-in call, no reminder text. That estimate you spent an hour on? Gone.
How Automated Follow-Up Works
An automated follow-up system sends a sequence of personalized messages after every estimate, inquiry, or completed job. For example: Day 0 — thank you email with estimate recap. Day 2 — follow-up with financing options. Day 5 — social proof email with similar project photos. Day 10 — limited-time incentive. Day 14 — final check-in. All automatic, all personalized, all without you lifting a finger.
The Numbers Don't Lie
Roofing contractors using automated follow-up sequences report: 35% higher estimate-to-close rate, 50% reduction in time spent on manual follow-up, 4.2x more Google reviews (from post-job automation), and an average increase of $15,000/month in revenue from leads that would have otherwise gone cold.