Why SEO Matters for Roofing Companies
In today's digital landscape, over 97% of homeowners search online before hiring a roofing contractor. If your website doesn't appear on the first page of Google for key roofing searches in your area, you're leaving money on the table. SEO (Search Engine Optimization) is the single most impactful digital marketing strategy for roofing businesses.
Local SEO: Your Biggest Opportunity
Local SEO is where roofing contractors can gain the biggest competitive advantage. When someone searches "roof repair near me" or "best roofer in [your city]", Google shows the Local Pack — those three businesses with a map at the top of results. Getting into this Local Pack can increase your calls by 300-500%.
Optimizing Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is the foundation of local SEO. Make sure every field is complete: business name, address, phone number, hours, categories, service areas, and most importantly — photos. Businesses with 100+ photos get 520% more calls than the average listing.
On-Page SEO for Roofing Websites
Every page on your roofing website should target a specific keyword. Your homepage should target your main service + city (e.g., 'Roof Repair Dallas'). Create individual pages for each service you offer: roof replacement, roof repair, commercial roofing, emergency repair, gutter installation, etc. Each page should have unique content, a clear H1 tag, meta title and description, and internal links to related services.
Technical SEO Checklist
Technical SEO ensures Google can crawl and index your site properly. Key items include: mobile responsiveness (Google uses mobile-first indexing), page speed under 3 seconds, HTTPS security, proper sitemap.xml, clean URL structure, schema markup for local business, and no broken links or 404 errors.
Content Strategy for Roofers
Creating consistent, valuable content positions you as the authority in your market. Blog about common roofing problems, seasonal maintenance tips, material comparisons, cost guides, and local weather-related roofing advice. Aim for at least 2 blog posts per month, each targeting a specific keyword your potential customers are searching for.